A mission of durability and quality.
The foundation for what would later become Cougar was laid in Burlington, Ontario, with a focus on crafting high-performance footwear to endure harsh Canadian winters.
Establishing Susan Footwear Industries.
Founders Walter Sedlbauer and Anthony Ronza established Susan Footwear Industries, laying the groundwork for a future in footwear craftsmanship.
Transforming a parachute factory.
Susan Footwear Industries acquires a former parachute factory, turning it into a thriving hub for high-quality shoe production.
Rebranding as Cougar.
The success of an athletic shoe called “the Cougar” inspires the company to rebrand under the same name, setting the stage for innovative footwear designs.
Iconic Pillow Boot debuts.
Cougar introduces the Pillow Boot, a warm, waterproof winter boot that becomes a Canadian icon, selling millions of pairs worldwide.
Introducing The Coug.
Cougar made its television debut with its first-ever commercial, featuring The Coug, a bold and energetic mascot that set the brand apart.
A sleek new look with SweetsSpots.
Cougar launched SweetSpots, a feminine footwear line with a clean, professional aesthetic, expanding its appeal to a wider audience.
Expanding beyond borders.
Walter Sedlbauer approached Bernie Shapiro to explore opportunities in the U.S. market, setting the stage for Cougar’s international growth.
A bold new identity.
Cougar underwent a full rebrand, introducing fresh colors and a new logo that modernized its image while staying true to its heritage.
Award-winning success.
Cougar won the Canadian Export Medal of Merit after growing U.S. sales by 400% between 1984 and 1988.
A new chapter with Pajar Canada.
Pajar Canada adds Cougar Shoes to its brand portfolio, combining their shared histories of craftsmanship to expand their reach while maintaining their distinct brand identities.
